We’ve all come across the job postings that read “cover letter: optional,” and a part of us lights up inside. Although here’s a little secret, a thoughtful, well-written, and spell-checked letter will create a positive, memorable impression on hiring managers. Job search expert Hannah Morgan says if the majority of applicants take the easy way out, and don’t submit a cover letter, then writing one can make a difference, if it gets read, of course. That’s a big “if.”
If you’re serious about your application, an appealing cover letter will give you the chance to market yourself to the employer with a story and explain how you’d be the ideal choice for the position. Also, you don’t need a cover letter only while you Find and apply for your ideal job.
What’s the Use of Cover Letters?
A cover letter is usually not mandatory and is typically sent over only as a formality with the CV. If you’re not sure whether to send in a cover letter or not, determine how formal the interview process is and at which stage do you want your cover letter to show up in the hiring process. A cover letter puts forward a positive and definite message of professionalism. An educated letter allows you to stand out while highlighting your key skills, objectives, and reasons for interest in the position.
Companies like candidates who highlight their career goals, key strengths, and weaknesses. A cover letter acts as a guide to your CV or résumé, whichever you submit, and gives you the chance to elaborate on points you feel can help you. The letter complements which piece of information hiring managers need to refer and provides full context for the applicant’s career record.
When and When Not to Send a Cover Letter
With an unprecedented pace of growth in technology and how it changes our lives, it’s clear than ever the impact it has started to have on our lives. Research suggests that around 55% to 60% of all taxi-cab rides in Delhi-NCR were performed by Ola and Uber drivers. Similarly, most applications are received online, meaning so are the accompanying cover letters, all of which are great. But the harsh truth brought to light by Fortune is that 90% of hiring managers said they don’t even read cover letters.
That’s as disheartening to read as it is to write, knowing all of that pain and all-nighters were in vain. But that doesn’t mandate all recruiters will behave that way and shouldn’t be a reason for you to bail on cover letters completely. Here are points you need to cover whether you’re creating a new message each time and customising it based on the role or using templates to save time:
Concise – Keep the cover letter, small, specific, and don’t talk about things that you can discuss in person. Mention the particulars in points, use an introductory paragraph, and explain the technical or niche aspects elaborately.
Calm – Try not to come off as desperate or fleeting. Your cover letter should show that you had time and patience creating this piece and that you had a good time constructing it. Don’t write or present it in a hasty manner, be swift, cross-check, and show it to other people before sending it out.
Conservative – Don’t get too quirky or witty. Although it’s not a crime to do so, this will be your first impression and you don’t know what the recruiter might or might not like. Be as courteous, decent, and respectful as possible and try things like humor when you go for the interview.
Does a Cover Letter Improve Chances?
Honestly, there’s no way to tell. A cover letter may put you in a very good situation, but only if it’s actually read at the appropriate time and setting. The cover letter is an intro to your personality and résumé, and if the recruiter is going through it during the interview, it won’t be as impactful. However, if the hiring process is standardised in the company you’ve applied to, a cover letter will do you good. They outline your talents and put your professional game forward when the application reaches recruiters’ desks.