Business plan what it is. Do you want to create a business plan capable of convincing an audience of Business Angels and Venture Capitalists to invest in your startup project?
Well, you are in the right place!
In the previous article we talked about the business plan model, in this we enter more specifically by revealing how it is carried out and the fundamental points that a business plan should have.
Continue reading the article to find out how to structure an effective business plan, investor-proof and necessary to be able to submit to public tenders and applications.
Business Plan: How It Is Done
The business plan is a programmatic, strategic and analytical document, consisting of 2 sections: one descriptive and one numerical.
• The descriptive part is essential to explain your business idea, the competitive market through a PEST and a SWOT analysis and the resources necessary to achieve the set objectives.
• The numerical part is fundamental, however, to request the intervention of an investor in risk capital.
The business plan must indicate the evolution of your business over the next 3 or 5 years, but if you are an early stage startup, a 12-24 month forecast will also suffice.
It is necessary to organize the text in a clear, concise, consequential and linear way, not to make statements not supported by data, to cite the sources, to check that the numbers presented square and leave no doubts. It is best to avoid slogans, as it is not an advertising campaign, and avoid vague terms such as “maybe”, “probably” or “maybe”.
Schemes and Graphics Are Recommended To Make the Document More Visual and Impactful
Business plan template
Here is finally revealed the model for an effective business plan. By following these steps it will be easier to have an orderly document, which contains all the fundamental points, to better understand and enhance the strengths of your business idea.
1. Executive Summary: In the initial pages presents the summary of the entire business plan, highlights the most positive or most important aspects of your business.
2. Company Overview: This chapter is dedicated to the description of the company in its entirety.
3. The business idea: The reference sector of your project must be summarized here, the main products / services that you intend to offer to the market, an indication of the business model and potential customers. Each of these aspects is further explored in the relevant chapters of the business plan, but it is advisable to provide a general idea right away.
4. Vision and Mission: Describe the vision that is the ultimate purpose of the company, the reason for its existence, the sense of its presence in the market. Then the mission, a perspective of what the company will be, sets the objectives in a concrete way that incentives action.
5. Team: In this section enter a description of the team (from the founders to the operational team) and the main characteristics of the planned organisational model.
6. Market: The analysis of the reference market is divided into two areas, the analysis of the demand (reference market, analysis of the target market segments, estimate of the demand) and the analysis of the sector (description of the sector, barriers to entry, competition analysis) in which the company will enter.
7. The Need and the Solution: In this chapter, explain what the problem you have identified is. But even how relevant it is to your target, it motivates the need for your business. Immediately after you will have to present your solution explaining how you will solve the problem. The problem must be perceived by the reader as real, and the solution must make it clear that you will make a difference in the market.
Business Plan Last Steps
1. Buyer Personas: Explain well what your target audience is.
2. Competitors: In the business plan you cannot avoid making an excellent competitor analysis. Find out who the competitors are what they are doing, how they are doing it; begins by highlighting the strengths and weaknesses of current and potential competitors.
3. Value Proposition: Focus on the uniqueness of your product or service compared to the competition, to make them understand what will make it attractive to the consumer. A well-constructed value proposition must provide compelling arguments as to why consumers should buy that product over others offered by your competitors.
4. Business Model: The business model represents the way in which you intend to offer your product or service. Describe your business model with all its peculiarities.
5. Intellectual Property: Indicates any patents or other forms of intellectual / industrial protection that represent an added value and a potential competitive advantage for the future company.
6. Marketing plan: This chapter aims to describe the main marketing strategies. The sales channels that will be implemented for the development of your business.
7. Traction and the main metrics: Describe all the objectives and results achieved in the last period.
8. The Roadmap: Indicate and describe the strategic lines of development of your company over a time horizon of 3-5 years.
9. The Financial Plan: The time has finally come to translate everything said so far into numbers. In this last point you will have to show your financial strategy, Break Even analysis, income statement, costs and revenues, cash flows, ROI, ROE, peronei evaluation and Enterprise Value. Finally, you will have to underline all the sources of financing, the methods and methods of repayment.
Business Plan Conclusions
Warning! This is one of the most delicate and difficult parts that every startup that doesn’t have an accountant or an accountant or a finance expert on the team fears the most! More visit: Sociallinkhub.online Thanks.
Remember that the business plan is an extremely important document. It must be drawn up with the utmost accuracy, without neglecting anything and with the right forecasts, for this reason it is necessary to be followed by advisers and professionals in the sector.
A well-made business plan will be essential to speed up the fundraising process and access the most important calls for startups and companies.