Any information that can be used to identify who is interested in your products or services is referred to as a lead. This could include everything from a person’s name and email address to their job title and employer information. As a result, social media lead generation refers to the act of gathering new leads through the use of social media.
Both B2C and B2B businesses can benefit from social media lead generation since it allows them to find social media consumers who are interested in their products. This provides you with the required leverage to target them with appropriate information and offers, which you can subsequently convert into paying customers.
To put it another way, lead generation assists you in establishing your company as a valuable resource for possible consumers. Furthermore, social media helps you increase brand awareness, drive website traffic, and improve community participation, all of which help you generate more leads.
Now let’s look at how you can use social media to produce quality leads:
1) Create Ads With Special Offers That Are Aimed At A Specific Audience
For generating leads on social media, a paid social media advertising campaign is extremely beneficial. With this method, you can leverage paid social advertisements’ highly exact targeting choices to display your audience offers that are specifically suited to pique their interest. Use these ads to promote content on a specific subject, special discounts, and limited-time offers on your products and services.
The Economist, for example, uses Instagram ads to target relevant readers. When someone clicks on their social media ad, they are presented with a tempting offer of 50% off for the first 12 weeks, an attractive offering that encourages the audience to subscribe to the publication.
2) Create Enticing Lead Magnet Offers
People are often compelled to readily disclose their information with you if they are given the correct incentive. You’ll need to design compelling lead magnet offers that customers want to accomplish. This might be anything from a research paper to a free software program. Discount codes, case studies, webinars, whitepapers, and other resources could be included.
3) Create A Series Of Retargeting Ads
Retargeting can help you re-engage lost prospects, which can help you improve your social advertising and lead-generating approach. Let’s say someone saw your initial ad and browsed through the landing page but didn’t fill out the form. You can use retargeting advertising to persuade them to complete the enrollment process.
4) Retarget Visitors Who Came To Your Website
You can also retarget folks who read your site regularly but haven’t signed up for your email.
Because retargeted advertisements have a 10X higher click-through rate than standard display ads, this might greatly enhance your lead generation efforts.
To get even better results, try putting your retargeting ads in a sequence. An awareness-stage commercial, for example, could address frequent pain points and objections. In addition, testimonials and social proof could be used in a consideration-stage commercial to gain people’s trust. Serve out the most relevant messaging based on your target audience’s historical behavior to keep the customer journey moving forward.
5) Blog Regularly
While quality material is more important than quantity in today’s blogging world, it’s still crucial that you update your blog frequently. Blogging regularly establishes your reputation and reliability with your audience, as well as ensuring that your site remains relevant in search results and generates quality leads.
6) Begin A Podcast
A podcast where you interview other experts, influencers, authorities, service providers, and product owners who serve the same market as you is one of the fastest methods to develop your network, make valuable contacts, and substantially enhance your visibility. When you share an audience, the podcast becomes a win-win-win situation: a win for you because you receive access to another person’s audience; a win for the guest because they get visibility through your podcast; and a win for the listener because they learn something new.
7) Make The Most Of The Holidays
With a real holiday-related message and an update on what’s going on with your company, all major holidays are a great opportunity to reach out to your existing clients, past clients, subscribers, and drum up qualified leads.
National Pickle Day and National Pretzel Day are two examples of made-up holidays that occur practically every day of the year. Find a few exciting holidays that correspond to your business or marketing, and use them to run some fun campaigns that keep you in the public eye.
8) Create Links
More traffic equals more links. More visitors equals more conversions. More conversions imply more customers. If you want to attract more customers, you must invest in a long-term link-building strategy. Links are the highways of the internet, connecting search bots and humans from one web page to the next and one website to the next — and the more high-quality links leading back to your site, the easier it will be for people to find it and interact with it.
9) Create Buttons That Prompt People To Take Action
Different platforms have different profile elements depending on your purpose. Add a Sign-Up button to your Facebook Page, for example, if you want more newsletter subscribers. Add Book, Reserve, or Get Tickets action buttons to your Instagram or Facebook profiles if you’re searching for an appointment, restaurant, or consultation bookings.
10) Create Landing Pages That Are Easy To Navigate
If you’ve managed to persuade someone to click on your link, don’t let them down with a shoddy landing page. The landing page, for starters, must be relevant. If someone clicks on your link expecting to find a specific product or information, it had best be there. It’s easy for someone to close a window or forget why they clicked in the first place if there’s no content associated with it.
A good landing page will have a consistent aesthetic appearance and be easy to skim. It should give users a clear path to follow and try to be as personalized as possible. Keep it simple if your landing page includes a form. Each question you add decreases the likelihood of someone completing it. The more delicate the information, the less likely you are to obtain it. According to studies, forms that inquire about your age are more likely to be skipped.
Hetvi works as a Product Associate at Refrens.com at – India’s most powerful platform for freelancer’s finances and growth. She has worked for some renowned companies as a Brand and Digital marketing associate. You can follow Refrens.com on Twitter, LinkedIn and Instagram.