This is a very common question, and marketers have been trying to answer it through algorithms and research for years. Here you will find all the answers to your questions about the best time to post on Instagram. You have worked hard to build a following on social media. Also, you have created an impressive campaign but do you know how many people engage with that content? Learning the best time to post on Instagram can be important for your brand.
The best time to post is not the same on all social media platforms. Each social media platform has different demographics, and people use them very differently. Posting on Instagram at the right time is as important as the quality of the post. But remember that not every brand will have the right time.
Posting at the best time can help you reach more followers, which will increase engagement rates. The First 15–20 minutes of a post is important because Instagram’s algorithm favors posts that have an initial spike of likes and comments. Having a quick engagement tells Instagram that the post is of good quality and extends it to the feed so that more people see it.
As a business
A high amount of businesses worldwide use Instagram, with the number increasing every year. This is a great platform to post engaging images and unique video content. Research indicates that Generation X and Millennials are more likely to buy from a brand on social media.
Business issues are whether it can be difficult to display organically on a user’s feed due to ever-changing algorithms on a social media site. Here’s how to beat and get your business noticed on Instagram.
The best time to post on Instagram is at 3pm on Wednesdays, at 5pm, and 11pm on Thursdays and 3-5pm on Fridays. Overall Thursday is the statistically best day, when most liked and followed. Tuesday is the second-best day and Friday is the third.
Generally, there is less Instagram engagement over the weekend, with the least active users on the site on Sundays. There is a busy period because around this time people are waking up and checking their phones for updated content. Lunch between 11 am and 2 am is also popular for users under 25, they will check their phone during their lunch or get bored while studying.
Some professional brands found that their Instagram posts do well between 8 am and 9 am as people scroll through their phones during their morning commute. If you post videos, you are best scheduling them between 7pm and 11pm because people are not paying attention to them in-office hours.
Follow some general rules for the best time to post on Instagram
- Post for the time zone of your demographic, it may not be the same as your own, but it is important to pay attention to it.
- It is better to post more during off-work hours, for example, at lunch and in the evening.
- Post important content during the week instead of weekends. Wednesdays and Thursdays are the busiest, so post your important updates on those days.
- Keep Sunday as your quiet day because on this day a large demographic of people turn off social media.
Why is it Important?
When you post a picture or video to Instagram, only a few percents of it will appear on the feed of followers, in some cases, 10% of your followers will see it.
Instagram’s algorithm will track how quickly those selected followers engage. And it is not only about how much your post has received but also about how quickly your content is liked. The algorithm will then evaluate your post based on the content remaining on the user’s feed, average engagement rate, and speed. Instagram will then judge based on these features, if the content posted is correct and will then make it higher on the user’s feed.
To a Diverse Audience
A significant number of businesses are no longer limited to local audiences who live in the same city as them. A brand’s follower count can be scattered around the world thanks to online shopping and social media, which include multiple time zones and continents. This makes peak posting times a bit harder. Diverse audiences can affect analytics but there are still ways to increase Instagram followers. Struggle your posts throughout the day, hoping that it will reach diverse people.
Post some content in the morning and others late at night. For example, use the same caption for a different photo or different angle of the original photo. If you notice a time slot where there is no engagement. Also, it is better to leave that time in the future.