
Indri whisky has rapidly emerged as one of the most talked-about Indian single malts in recent years. Produced by Piccadilly Distilleries, located in Haryana at the foothills of the Himalayas, this whisky has captured the attention of both domestic drinkers and international connoisseurs due to its distinct character, award-winning variants, and competitive price range compared with imported single malts.
Understanding Indri Whisky
Indri is a premium Indian single malt that blends traditional distilling techniques with local craftsmanship. The flagship expression, Indri-Trini, uses six-row barley and is matured in a mix of ex-bourbon, ex-French wine, and PX sherry casks. Its nuanced flavour profile — notes of fruit, spice, and oak — reflects the influence of this unique maturation process.
The brand has also expanded its portfolio to include other expressions like Indri-Dru (Cask Strength) and limited or special editions, some of which are priced higher due to premium cask finishes and higher alcohol by volume (ABV).
Why Prices Vary Across India
In India, whisky prices are not uniform nationwide due to the state-wise alcohol taxation system. Each state and union territory sets its own excise duties, VAT, and retailer margins, which significantly affects the final price consumers pay. As such, the same bottle of Indri whisky might cost considerably more in one region compared to another.
Typical Price Range in India (2025)
Most current price listings for a 750ml bottle of Indri whisky show a wide range depending on location and variant:
- Entry-Level/Standard Single Malt: ₹2,800 – ₹4,000 (national average for the standard 750ml)
- Premium or Special Editions: ₹5,000 – ₹10,000+ (limited editions, higher ABV expressions)
These ranges are indicative of typical retail pricing in most metropolitan cities and state liquor shops across India, with exact numbers varying by outlet.
State-Wise Price Breakdown
Let’s explore the whisky’s price across different regions of India:
North India
- Delhi: Around ₹3,150 for 750ml; ₹5,490 for 1 litre.
- Haryana: Approximately ₹3,000 for 750ml — one of the most affordable regions.
- Punjab & Chandigarh: Around ₹2,800 for 750ml, often lower than the national average.
These states benefit from proximity to the distillery and comparatively lower excise duties, keeping prices relatively accessible.
West India
- Mumbai & Pune (Maharashtra): Typically much higher due to heavy state excise taxes — ₹5,400–₹5,900+ for 750ml; 1 litre bottles can exceed ₹6,500.
- Goa: Known for lower duties on alcohol, Goa often offers much better pricing (~₹3,150 for 750ml).
- Rajasthan: Price sits moderately around ₹4,655 for a 750ml.
South India
- Bangalore: Prices hover around ₹3,870 for 750ml.
- Hyderabad: Mid-range pricing at around ₹3,300–₹3,500 for 750ml.
In southern states, Indri often competes with other premium Indian malts and even imported whiskies on value, giving consumers good quality at competitive prices.
East India
- Kolkata & West Bengal: Around ₹3,940–₹3,950 for 750ml.
- Odisha & Assam: ₹3,200–₹3,546 typical range.
Eastern markets have embraced Indian single malts enthusiastically, often supporting competitive pricing to boost sales volume.
Smaller Bottles and Variants
While the 750ml bottle is the most common purchase size, smaller formats like 60ml, 180ml, and 375ml also exist, usually retailing at substantially lower prices (e.g., ₹400–₹500 for 60ml and ₹1,900–₹2,200 for 375ml).
Premium variants like Indri-Dru (Cask Strength), are typically priced between ₹6,000–₹8,000 (and sometimes more), reflecting their unique production and flavour profiles.
What Influences the Price?
Several factors influence the pricing of Indri whisky in India:
- State excise taxes & local surcharges: These can more than double the base price in certain states.
- Retail margins & transportation costs: Whiskies transported over long distances to far-off states incur higher logistics costs.
- Demand & supply: Popularity in urban markets can push retailers to increase prices based on demand.
- Special editions & limited releases: These command higher prices due to rarity and production nuances.
Indri Whisky: Value Proposition in the Indian Market
Despite variations, Indri stands out as a value-for-money premium whisky. Compared with many imported single malts, whose prices often start significantly higher due to import duties and taxes, Indri offers a compelling flavour profile at a relatively lower price point.
This combination of quality and pricing has contributed to its rapid acceptance and strong sales — Indri is reportedly one of the fastest-growing single malts globally based on early sales figures and industry reports.
Conclusion
In 2025, Indri whisky price in India reflects both its premium positioning and the complex interplay of taxation, logistics, and consumer demand. With 750ml bottles ranging from around ₹2,800 in more affordable states to upwards of ₹6,000 for special editions or in high-tax regions, Indri remains accessible to a broad audience while still delivering the craftsmanship expected of a quality Indian single malt.
For whisky lovers exploring Indian malts, Indri provides a fascinating blend of local character, international recognition, and pricing that often beats imported counterparts — making it one of the standout choices on Indian liquor shelves today.
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