The scope of Search Engine Optimization (SEO) includes a wide range of activities and tactics that are designed to improve the ranking of a website in organic search engine results pages (SERPs) for specific keywords or phrases. Some of the key areas that are within the scope of SEO include:
On-page optimization: This involves making changes to the content and structure of a website to improve its relevance and authority for specific keywords. This can include optimizing the website’s title tags, meta descriptions, and headings, as well as making sure the website is easy to navigate and has a good user experience.
Off-page optimization: This involves building high-quality backlinks to a website from other reputable websites. Backlinks are a key factor in determining a website’s ranking, and acquiring backlinks from authoritative websites can help improve a website’s visibility in search results.
Technical SEO: This involves optimizing a website’s technical elements, such as its page loading speed, mobile-friendliness, and security, to improve its ranking in search results.
Local SEO: This involves optimizing a website to rank highly in search results for specific geographic locations. This can be especially important for businesses that have a physical location or serve a specific geographic area.
Content marketing: This involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content marketing can be an important part of an SEO strategy, as high-quality content can help improve a website’s ranking and attract targeted traffic.
Contact: If you want our SEO services, then you can contact us at sk.gupta123210@gmail.com or whatsapp +91 7696123210
SEO for Google
Most websites are optimized with the goal of ranking high in Google search results. This is because Google owns 70% of the online search market. Very few pay interest to other search engines.
“Organic” Results vs. “Paid” Results
Only 20% of users pay attention to paid results or ads. The other 80% are more interested in “organic” results. That is why SEO is designed to help a business rank on organic searches.
Essence of Page Title
Next to content, the page title is the 2nd most important element of a website. Page titles are shown in search results pages together with their meta descriptions. People are said to spend a second of their time on a page title. That one second is precious so creating an interesting and relevant page title is so important in On-Page SEO.
The Power of SERP’s 1st Page
It has been reported that more than 70% of users never look past the 1st page of search results pages. That is why it is important to get a SERP ranking position that will land your site on the 1st page.
White Hat vs. Black Hat SEO
There are two different ways to practice SEO, white hat and black hat. White Hat SEO pertains to the right practices while Black Hat SEO is the opposite. The tight competition for the top spot of SERP ranking drove many people to use black hat SEO even with the risk of getting penalized when caught.
Overall, these facts all point out to two things. First, SEO is important in gaining traffic and second, it is a crucial factor in determining where you will land on search result rankings.
