Blenders Pride, the flagship whisky from Pernod Ricard, has become a household name in India’s premium spirits segment. Its smooth blend of Indian grain spirits and imported Scotch malts has earned it a loyal following, especially in Uttar Pradesh (UP), where whisky culture is thriving. If you’re curious about the current Blenders Pride price in UP or want to understand what sets this whisky apart, this detailed article covers everything you need to know.
Blenders Pride: Brand Overview
Launched in 1995, Blenders Pride quickly gained traction for its unique blend, crafted by marrying high-quality Indian grain spirits with select Scotch malts from the Chivas Brothers distilleries. The result is a whisky that’s smooth, smoky, and perfectly suited to the Indian palate. With an alcohol content of 42.8%, it’s a versatile spirit enjoyed neat, on the rocks, or as the base for classic whisky cocktails.
Blenders Pride is available in several variants, including:
- Blenders Pride Rare Premium
- Blenders Pride Blue
- Blenders Pride Reserve Collection
- Blenders Pride Ultra Premium
Blenders Pride Price in UP (2025)
Pricing for alcoholic beverages in India varies significantly from state to state due to differing excise duties and local taxes. Uttar Pradesh, being one of the largest markets, offers Blenders Pride at competitive rates compared to metro cities like Mumbai or Kolkata.
Here’s a detailed look at the latest Blenders Pride prices in UP for 2025:
| Variant/Volume | Price (INR) |
|---|---|
| 90 ml | ₹95 |
| 180 ml | ₹185-200 |
| 375 ml | ₹375 |
| 750 ml | ₹750-800 |
| 1 litre | ₹990 |
- The 750 ml bottle, the most popular size, is available for ₹750 to ₹800 in most UP cities, including Lucknow, Noida, and Ghaziabad.
- The 180 ml quarter is priced at ₹185 to ₹200, making it an accessible option for casual occasions or small gatherings.
- The 1-litre bottle retails for ₹990, ideal for parties or those who prefer to stock up.
These prices are consistent across major cities in UP, with minor fluctuations depending on the outlet and local taxes.
Blenders Pride Reserve Collection Prices
For those seeking a more premium experience, the Blenders Pride Reserve Collection offers a richer and more complex flavor profile. In UP, the Reserve Collection is priced as follows:
| Volume | Price (INR) |
|---|---|
| 180 ml | ₹340 |
| 375 ml | ₹630 |
| 750 ml | ₹611 |
The Reserve Collection is slightly more expensive than the standard variant but is favored by connoisseurs who appreciate nuanced whisky.
How UP Prices Compare to Other States
Blenders Pride’s pricing in UP is generally more affordable than in major metros:
| City | 750 ml Price (INR) |
|---|---|
| Mumbai | ₹1,220 |
| Delhi | ₹750 |
| West Bengal | ₹1,190 |
| Punjab | ₹750 |
| Haryana | ₹800 |
| Uttar Pradesh | ₹750-800 |
This price advantage is largely due to UP’s excise policy, which keeps premium whisky accessible to a broader consumer base.
Why Blenders Pride Remains a Top Choice in UP
Several factors contribute to Blenders Pride’s enduring popularity in Uttar Pradesh:
- Quality Blend: The combination of Indian grain spirits and imported Scotch malts ensures a smooth, smoky taste that appeals to both new and seasoned whisky drinkers.
- Versatility: Blenders Pride can be enjoyed neat, with water, on the rocks, or as a mixer, fitting every occasion and preference.
- Wide Availability: The brand is stocked in virtually every licensed liquor shop across UP, from urban centers to smaller towns.
- Prestige and Trust: With over two decades of presence, Blenders Pride has become synonymous with quality and reliability.
Tips for Buying Blenders Pride in UP
- Check for Authenticity: Always purchase from authorized retailers to avoid counterfeit products.
- Look for Promotions: Some outlets offer discounts on bulk purchases or during festivals.
- Store Properly: Keep your whisky in a cool, dark place to preserve its flavor.
Conclusion
Blenders Pride’s price in UP reflects a balance between premium quality and affordability. Whether you’re hosting a party, celebrating a special occasion, or simply unwinding after a long day, Blenders Pride offers a refined whisky experience that’s accessible to most consumers in the state. With its consistent taste, wide range of variants, and competitive pricing, it’s no surprise that Blenders Pride continues to dominate the shelves and hearts of whisky lovers in Uttar Pradesh.
