Chivas Regal is one of the most renowned Scotch whisky brands globally, known for its smooth, rich, and balanced flavor profile. In India, the brand has witnessed remarkable growth, reflecting a rising preference for premium Scotch whiskies among Indian consumers.
Overview of Chivas Regal in India
Chivas Regal is a blended Scotch whisky produced by Chivas Brothers, a subsidiary of Pernod Ricard, with a heritage dating back to 1909. The brand offers several aged variants, including 12, 15, 18, and 25-year-old expressions, along with special editions such as the Chivas Regal XV and Ultis. These whiskies are crafted from malt and grain whiskies matured in diverse casks, including bourbon, rye, cognac, and even Japanese Mizunara oak, which adds unique complexity to the flavor.
Pricing of Chivas Regal in India
In the Indian market, Chivas Regal is positioned as a premium whisky brand, with prices reflecting the quality and aging of each variant. As of April 2025, the approximate prices for popular Chivas Regal variants in India are as follows:
| Chivas Regal Variant | Approximate Price (INR) | |
| Chivas Regal 12 Year Old (750 ml) | ₹3,000 to ₹3,500 | |
| Chivas Regal 12 YO Twin Pack (2 x 1L) | ₹5,590 (special price) | |
| Chivas Regal 13 YO Sherry Twin Pack | ₹7,290 (special price) | |
| Chivas Regal 18 Year Old (750 ml) | ₹7,000 to ₹8,000 | |
| Chivas Regal 18 YO Twin Pack (2 x 1L) | ₹15,990 (special price) | |
| Chivas Regal XV (15 Year Old) | ₹6,890 to ₹8,990 (twin pack) | |
| Chivas Regal Ultis | ₹20,190.00 |
These prices may vary slightly depending on the retailer and location, but they consistently reflect Chivas Regal’s premium positioning in India’s whisky market.
Market Growth and Consumer Trends
India has emerged as one of the fastest-growing markets for Chivas Brothers, with a remarkable 27% increase in sales in the fiscal year 2023. This growth is driven by new Scotch whisky enthusiasts and a strong trend towards premiumisation, where Indian consumers are increasingly willing to invest in higher-quality and premium whisky products rather than just volume.
Chivas Regal’s success in India is part of a larger trend where Scotch whisky brands are capitalizing on the expanding middle and upper-middle-class consumers who seek refined and prestigious drinking experiences. The brand’s diverse portfolio caters well to this demand, offering both entry-level luxury with the 12-year-old and more exclusive options like the Ultis and 25-year-old expressions.
Tasting Notes and Appeal
Chivas Regal is celebrated for its smooth and approachable flavor profile. The 12-year-old variant offers a light to medium-bodied texture with notes of caramel, ripe strawberries, cherries, and a subtle spice, complemented by vanilla, oak, and a lingering finish with hints of orange zest and sea salt. This balanced complexity makes it a favorite among both casual drinkers and connoisseurs.
Conclusion
Chivas Regal holds a prestigious place in India’s whisky market as a symbol of luxury and quality. Its pricing reflects its premium nature, with a range of options catering to different tastes and occasions. The brand’s impressive sales growth in India underscores the increasing appetite for premium Scotch whiskies, positioning Chivas Regal as a preferred choice for Indian whisky lovers seeking a refined and consistent Scotch experience.
In summary, Chivas Regal in India offers a blend of heritage, quality, and sophistication at prices ranging from around ₹3,000 for the 12-year-old to over ₹20,000 for the exclusive Ultis, making it accessible yet aspirational for discerning consumers.
