December 9, 2022


Boost Your Website Traffic

Dominating Your Local Market Through Paid Search and SEO

Dominating Your Local Market Through Paid Search and SEO

If you run a law firm and are not getting clients, then it might be possible that you’re ignoring Paid Search Marketing and Law firm SEO techniques to get new clients. Marketing and SEO strategies matter a lot when you want to perform well in this competitive era. You need to ensure that the firm or individual you’re picking up should be specialized in Law Firm SEO. Since Google’s algorithm has been completely changed over the years, make sure you are not using outdated approaches.

Your clients are locals who do Google to find solutions to their queries. Accordingly, you should promote your business on the platforms that your potential audience uses regularly. To improve your online presence and get results from a search engine like Google and Bing, SEO and Paid Marketing are the most effective and result-driven ways a business can adopt.

In this blog, you’ll learn “Dominating Your Local Market Through Paid Search marketing and SEO” and some winning marketing strategies, which will help you grow your business in all dimensions.

What is Law Firm Local SEO, and How is it Beneficial?

Local Search Engine Optimization (SEO) is the technique of optimizing your company’s visibility in Google’s local search results. It is also significant for your Law firm because local customers are actively looking for products and services in their immediate vicinity.

If your website or ad appears in front of people at the same time when they are searching for their required services will make a massive change in your client base and ultimately boost your bottom line. So now, let’s explore how you can do Law Firm SEO.

Improve Your Google My Business Listing

Using Google My Business to enhance your company’s visibility is a solid approach to do so. You can acquire local visitors by establishing and maintaining a robust online presence on Google SERP and Google Maps. Google’s algorithm will efficiently identify and index your local business as you post helpful information about it.

We suggest you share the following information at the time of claiming my business listing:

  1. Name
  2. Address
  3. Website
  4. Phone Number
  5. Categories
  6. Description
  7. Business Hours
  8. Reviews
  9. High-Quality Photos and Videos
  10. Attributes and Amenities
  11. Frequently Asked Questions

Google algorithm checks for consistency across the board to assess a company’s credibility. If your business hours are different across various platforms, your company will seem untrustworthy or reliable. Moreover, maintain your listing by adding new content and connecting with consumers via My Business Messages.

Do Keyword Research Like a Pro

The most important aspect of local search is certainly keyword research. If done correctly, the strategy can make your content rank in a sea of massive competition.

Let’s have some insights into keywords:

If you own a Law Firm in Las Vegas, most people looking for legal services will search for some specific phrases like “Law Firm in Las Vegas” or “Best Lawyer in Las Vegas.” These keywords are a collection of industry-specific & location-specific terms that facilitate people in finding what they’re looking for.

If you want your business listing to show at the top of SERP, utilize these phrases in your content to proffer users exactly what they desire.

To identify local industry-specific keywords, you can use Google’s Keyword Planner. It’s wise to note that keywords change all the time according to current events, trends, and news. So, while you may have carefully developed a list of the multiple relevant terms, don’t expect them to take over search engines in a couple of months.

To improve your “Law Firm SEO,” you’ll need to do SEO by targeting some specific keywords. Indeed, it is not a one-time process, so you have to continue working on it for months and years if you really want to generate business from the internet.

Improve your Law Firm On-Page SEO

On-page SEO is the practice of improving the search ranks of web pages to attract high-quality local visitors/ potential leads. Your website will become more noticeable on the internet as you focus on on-page optimization criteria. To improve your on-page SEO, you can optimize the following points in your post.

  1. Title Tag: The title/topic of the post
  2. Meta Description: A brief description that compiles the content
  3. Meta Tag: A code that makes enable web crawlers in checking which part should be indexed
  4. URL: The slug or web address of a particular page
  5. Header: Headings that gives structure to a page (H1, H2, and H3)
  6. Image Alt Tags: Short and sharp description of the used image
  7. Canonical Tags: Web crawlers use an HTML link to prioritize the original page rather than listing duplicate page is called canonical tag

Use Google Ads for Paid Search Marketing

In recent months, Google Ads has undergone various modifications and updates. For example, by removing side advertisements, Google simplified the SERPs as well as restricted ad positions to seven. The significance of good SEO has increased as a result of this transformation.

How do you make use of Google Ads for local paid advertising if each results page only has one or two ads? Use local optimization tactics like keyword optimization– on-site and ad copy optimization. As part of any local PPC ad campaign, you’ll also need to add Google Maps. 

Whether the consumer is looking for a law firm on a desktop or a mobile device, the ad placement will change. One or two sponsored ads will reflect below the search section on the screen. For mobile devices, one ad may appear beneath the search section in the Google Maps app.

Run Local Ads for Google Maps

Your sponsored advertisements will not display in Google Maps search results by default. To use location extensions, you must first activate them in your Google Ads account. In addition, your Google Places profile must be updated in addition to these extensions.

One benefit of using Google Ads is that users can quickly establish several PPC ad groups and campaigns. However, you’ll need to target a specific place and fix bids by location when initiating an ad campaign for Google Maps.


Law firm SEO and Paid search marketing is becoming a more sophisticated and difficult procedure for law firms on a daily basis. Keyword stuffing and meta title optimization are no longer acceptable. In today’s world, law firms must have a strong internet presence in order to generate revenue. If you don’t have any experienced marketers on your team, consider hiring skilled SEO professionals like Oamii, who specialise in optimising law firm websites.