Market Share of Search Engines in 2021

What is the Market Share of Search Engines in the World and in World

It’s probably no surprise: Google is the clear leader, crunching the biggest slice of the pie. Google’s worldwide market share exceeds 90%. In January 2021, 91.45% of all searches on the Internet went through the American giant. In other words, more than 9 out of 10 Internet users who search for information online today do so animation through Google.

Its closest competitors, namely Bing and Yahoo! from Microsoft, are very, very far behind. The market shares of the Bing and Yahoo! search engines are currently 2.69% and 1.47% respectively, which is less than 5% between them. These players are therefore not close to questioning the domination of Google.

The main Chinese search engine, Baidu, meanwhile, has a market share of 1.2%, while the Russian engine Yandex has a market share of 1.0%.

Search Engine Market Share

The panorama is quite similar in France. As internationally, Google crushes the competition. Google’s market share in France is almost identical to the search engine’s market share in the world, namely 91.49% all devices combined best animated video according to StatCounter data from January 2021.

Google’s market share even reached 97.03% on mobile, a staggering figure when you consider that Internet users are now mobile-first. Thus, 97 searches out of 100 carried out via a mobile in France go through Google. As such, being well referenced by Google is often the primary objective of an SEO strategy.

The market share of search engines competing with Google is quite low: 4.2% for Bing, 1.19% for Ecosia and 1.15% for Yahoo. The French search engine Qwant, which has a very strong position on data protection, has a market share of less than 1% in its country of origin, at 0.92%. The American DuckDuckGo has a search engine market share in France of 0.76%. Ecological search engines or search engines for the social and solidarity economy. Video animation services online such as Ecosia or Lilo are growing against the giants, but still occupy a rather weak market place. But they can be great channels to target people who are sensitive to the environment and their actions on the internet.

The market share of search engines in France is also fairly stable, with little change in recent years. It is clear that new entrants and alternative search engines are struggling to break through in the face of the inevitable and all-powerful Google!

But do not hesitate to use several search engines for your market research or to reach different targets in your marketing actions. For example, advertising on Ecosia, Qwant or Bing can be a great opportunity, as the costs per click are much lower than on Google. Video creation anime If you want to get started with Adwords advertising, you can read our Google Ads guide.

A blog is a particular type of website. It’s an online space where a person or brand shares articles, tips, news, and trends. A blog is not an e-commerce site or a merchant site. It is not intended to present products or services.

A blog can be personal or branded. Personal blogs are a way to create and retain a community but also to earn money on the Internet. Brand blogs can boost the visibility.

This step is important upstream, because the type of content of your blog determines its structure. For example, if you want to start a travel blog, you will need a site theme in which the image takes center stage. Notice to the blogger that you are: find the blogs that inspire you. Learn from the best practices.

If your goal is to share your passion, then your topic is found. However, you will need to work well on your keywords to compensate for this not very evocative title and take care of your design and your brand image.

Either way, if you are lacking inspiration, there are online business name generators that can help you come up with a name for your blog.

Once you have chosen a name, do not get too carried away, because it is still a question of verifying that

However, you will need to work well on your keywords to compensate for this not very evocative title and take care of your design and your brand image.

Either way, if you are lacking inspiration, there are online business name generators that can help you come up with a name for your blog.

Once you have chosen a name, do not get too carried away, because it is still a question of verifying that this domain name is indeed free. There are also specific online tools available, but you might as well check this with your web host. Which brings us to the next step.

Also Read: Why Choose a Career in Digital Marketing in 2023?

Step 3: Choose a CMS and Hosting Solution: What is the Most Popular Blogging Platform?

At this stage, you will have to choose a CMS (Content Management System), that is to say the site itself or the structure that hosts your content and a host, which will provide the servers you need so that your site is online. Easy blogging is animation design the strength of CMS, which are intuitive and don’t require technical knowledge.

Which CMS to choose for a blog and how to host it? What’s the best site to start a free blog? What is the best free blog? Let’s tackle these topics together, because there are CMS with or without hosting solutions.

It’s important to remember what a blog is: a blog is literally a digital journal. That is to say, it essentially contains text, or even images or videos. And that’s all. So you only need a text editor (which always includes media insertion tools).

Any other type of site may require other types of content. For example, if you want to create a showcase site for your professional activity, you might need contact forms or appointment scheduling tools.

As a blogger, beginner or not, you won’t need a very complex solution or a lot of space for your servers.

So Between a Hosted Blog Platform or not, Which Formula to Choose?

• The advantages of a self-hosted blog: create your blog for free
• The simplicity. Indeed, you do not have to find a host.
• Speed: you sign up, provide some information and you can write your first post.
• Free: Self-hosted blogging platforms are free.

The Disadvantages of a Self-Hosted Blog

In one sentence: limited development prospects. And this for many reasons:

• Restricted tools: you will be dependent on the technical possibilities offered by the platform in question. That said, some platforms offer premium and paid tools.
• Limitations in terms of SEO: you will not have access to information relating to the frequentation of your blog, or in a very succinct way. Clearly, you will walk in the dark.
• A credibility problem. We immediately recognize a self-hosted blog at its urn address. Typically, they look like this: wordpress.monsite.com. We therefore know that your means are limited. Also, Google is not required to reference your blog, since it is a subdomain (of WordPress, in this specific case).
• Advertising: Most of the time, advertisements or a watermark will be displayed on your blog, while conversely, you will not be able to advertise your blog.