When it comes to web development, there’s a lot that you need to keep in mind to create a website that is robust and effective. You need to make sure that you smartly tackle and take care of all the flaws that might be present in your website and make it as valuable and useful for your customers as you can.
However, there’s a lot of cost, time, and effort involved in website development. With proper knowledge regarding web development trends, it’s possible to create unique, engaging, and effective websites. So, how do you create a good website for your business? Check out this article to find out all about effective web development and tips you need to keep in mind while creating a website for your business. Read down below to find out all about the tips and tricks you can use to make your website more effective.
Some Important Stats Related to Web Development
- Your websites design is linked to 94% of first impressions of your business
- The websites design accounts for 75% of website credibility
- The websites design accounts for 75% of website credibility
- 74% of users have said that they prefer to return and shop from websites that are user friendly
- 83% of website visitors expect a web page to load in less than 3 seconds
- Websites that load-slow account for a loss of $2.6 billion revenue each year
- 89% of customers prefer to shop from a competitor after a poor user experience
- 73% businesses prefer to invest in hiring a web development company to make their website stand out in the competition
How to Make your Website Stay Ahead of the Competition
Let’s have a look at some of the important things you should know about to create a website that is successful.
1)- UI/UX experience is the key
Websites that offer a good experience are always remembered by customers. In fact, consumers are usually willing to shop from the same website they had a good experience using in the past, as compared to shopping from a new business. Hence, it is essential that you pay proper attention to website user experience (UX) and user interface (UI) to ensure that your customers don’t leave your website with any complaints.
Ask the custom web development company you hire to make your websites UI and UX as clean, simple, and usable as it can be. This will not only enhance your websites overall performance but would also increase your businesses value
2)- Find what makes your Brand stand out from the Rest of the Lot
You should make an effort to advertise your product/service in the best way possible, regardless of what sector your business belongs to. It is important that your business website stands out from the rest of the websites on the internet. Why should consumers prefer your brand over the others? What makes it better than the rest? Try to highlight these features of your website in the best way possible to gain a competitive advantage.
According to marketing and leadership expert Seth Godin, “a brand is the set of memories, expectations, relationships, and stories that when put together, help a consumer decide whether to choose one product or service over another.”
3. SEO Optimization Should be Given Proper Importance
If your website is not visible to customers in the Google search results, then chances are that it’s not going to get any traffic. The only way to make your website successful is to ensure that it is ranking in the Google search results and that it’s easily reachable because if your website is not accessible by the right audience then there’s really no advantage of having a website. There are several ways you can help your website rank in the Google search results – Search engine optimization is one of them. Through targeting the right SEO practices, you can easily help your website get a good ranking in the search results.
4. Provide Business Value to your Customers
The main aim of your website should be to build a brand reputation and increase brand value. This will automatically help you to increase your sales, boost revenues, and improve traffic. Hence, if you are working towards the main goal of the web development process, the rest will follow automatically. Once your website is made, try to include an informative blog in it.
This can include information regarding your services, brand, and more. This would help generate more traffic to your website. Other than this you can also host podcasts on your website to ensure that your customers can get as much information about your service as possible. Moreover, these podcasts and blogs can also be shared on other sites and social networking websites such as Facebook and Instagram to further give your website a promotion boost.
5.Know your Strong and Weak Points
To start off, it is important that you are aware of the strengths and weaknesses of your business. Most of the time, business owners have a great idea for a website in mind but they are not sure about the weaknesses and strengths of their business hence they are not able to target some problems in the website development process, which they would be able to otherwise.
The right way to go about this is to manage all the aspects of website development that you are experienced in and hire a professional development company to manage the rest of the things that are more technical. A professional web development company can help you make the most out of your website. Also, if you choose to outsource the technical aspect of your business to an outsourcing company, you would be able to pay attention to other areas of business.
Some other Tips to Keep in Mind for Effective Web Development
- Create a navigation to guides users through the website
- Leverage a visual hierarchy
- Use a catchy, keyword focused headline high on the homepage
- Use high quality images, videos, and themes on your website
- Use call-to-action buttons to guide you website visitors better
- Try to keep the website design as simple and clean as possible
- Don’t let your web design be dedicated by trends
- Keep your websites visitors in mind while developing your website
When it comes to outsourcing website development services, it all comes down to the type of company you choose to work with. A company that is professional takes care of the overall needs of your business as far as web development is concerned. Whereas, incompetent companies don’t take the important points into consideration, which often results in a poor product being delivered.