RCM Business, short for Right Concept Marketing Business, is a prominent Indian multi-level marketing (MLM) company that operates on a direct selling model. It offers a vast range of products including health supplements, herbal medicines, food and grocery items, clothing, stationery, and more. Established originally as Fashion Suitings Pvt Ltd in 1977 by the Chhabra Group in Rajasthan, RCM transformed into a direct selling MLM company under the leadership of Trilok Chand Chhabra to eliminate intermediaries and provide quality products at reasonable prices directly to consumers.
What is the RCM Business App?
The RCM Business Official App is a mobile platform designed to facilitate easy access to RCM’s products and services. It functions as a mobile extension of the company’s website, enabling users to:
- Browse and order from a catalog of over 730 products.
- Access training materials, seminars, and meetings aimed at educating registered sellers.
- Register as a distributor and manage direct selling activities.
- Locate nearby delivery centers and pickup points.
The app aims to streamline the direct selling process and support distributors in expanding their network and business operations.
Features and Benefits of the RCM Business App
- Product Ordering and Delivery: Users can add products to their cart and order home delivery, similar to popular e-commerce platforms, but focused on RCM’s MLM structure.
- Training and Support: The app includes resources for product training and marketing strategies, which are valuable for both new and existing distributors.
- Registration and Network Building: Prospective sellers can register directly through the app, facilitating quick entry into the business.
- Direct Selling Model: By cutting out intermediaries, RCM provides products at discounted rates (10-20% off), allowing distributors to earn retail profits and bonuses such as performance, royalty, and technical income.
The RCM Business Model
RCM operates on a multi-level marketing system where distributors earn income not only from direct sales but also from building a network of sellers beneath them. The company emphasizes providing 100% pure and genuine products, which distinguishes it from many market competitors. With over 8 million distributors and 1000 pickup centers across India, RCM has a strong presence and infrastructure supporting its business.
Advantages of Joining RCM Business via the App
- Low Entry Barrier: One can become a distributor by purchasing products worth as little as Rs. 1000.
- Diverse Product Range: RCM manufactures and sells a wide variety of products tailored to Indian consumer preferences.
- Government Compliance: The company adheres strictly to government regulations and pays all applicable taxes.
- Income Opportunities: Distributors can earn through multiple streams including retail profit, performance bonuses (10-32%), royalty income (3-8%), and technical income (1-5%).
- Self-Employment: The business model offers an opportunity for self-employment and financial independence.
User Experience and Limitations
While the RCM Business App offers essential functions for direct selling and product ordering, it has a basic user interface and lacks some features common in leading e-commerce apps. Product descriptions are sometimes missing, and the app may experience loading issues. However, its inclusion of training materials and direct selling tools makes it a useful platform for RCM distributors.
In summary, the RCM Business App serves as a vital tool for distributors and customers within the RCM MLM ecosystem, providing access to a wide product range, training resources, and a direct selling platform. It supports the company’s mission to deliver quality products at affordable prices by eliminating intermediaries and empowering individuals to build their own business networks.
