When it comes to prospecting, two outreach channels reign supreme: contact forms and emails. Contact forms help you reach out to website owners while email marketing connects you with email users. What’s the better way to find leads? The short answer is it depends. The long answer is that both outreach methods have their pros and cons. In this article, we’ll break down the benefits and drawbacks of using contact forms and email for outreach. Let’s get started.
Outreach Through Contact Forms: How it Works
A website contact form is a page that allows you to communicate with the site’s owner. It includes a place to draft your message and an option to leave your email address for a quick response from the site owner.
Many websites feature a contact form for customer service reasons. Perhaps a customer needs to ask a question. Maybe a client has a business proposal. A contact form makes it easier to communicate with the webmaster.
There’s no need to copy and paste an email address. And there’s no need to open your email account. With web forms, you provide your name and email address. Next, you send your message.
Messages sent through a contact form are linked to the site’s owner’s preferred email address. As such, you can be certain your business pitch will get to the right person.
If you want to reach out to many website owners, there’s always the option to use an automation tool like Formcloud. Automation can help you send your pitch to 100 prospects with a single click. It’s fast, easy, and more efficient than prospecting manually.
Email Outreach: The Basics
Email marketing is one of the most popular outreach channels in the digital world. Almost everyone who uses the Internet has an email address. What’s more, 91% of people say email is their preferred way to receive marketing messages.
That being said, there are two ways to conduct outreach through email. The first option is to send mass emails. This choice requires that you collect a list of email addresses from potential clients. Then you use an automation tool to send your emails.
The second option is called cold pitching. Here, you send your pitch to someone who may or may not know you. It’s cold calling a stranger hoping they will agree to buy your products.
Benefits of Using Automated Contact Forms for Outreach
Contact forms are increasingly becoming a popular outreach channel. Here’s why:
No Need to Find Emails
Conventionally, you can’t conduct an outreach campaign without email addresses. Lots of them. With web forms, email addresses are not necessary. All you need is to identify websites you would like to contact.
If the websites have a contact form, that’s it. No need to find out who’s the CEO or who’s the marketing executive. A web form is all you need to send your message to the right person.
You Can Automate Outreach
Automation saves you time and money. Think about it. Why spend the whole day pitching to 50 businesses when you can send 100 pitches in 10 minutes? All that time saved is better used in finding more prospects or closing deals.
The Internet is jam-packed with automation tools. Look for an automation platform that can deliver messages to websites that use captcha codes. Also, ensure the tool notifies you once your pitch is delivered successfully.
A High Open Rate
Ultimately, the goal of conducting an outreach campaign is to get your leads to read your messages and respond positively. Web forms have an incredibly high open rate, which increases the chances of receiving a response.
Similar to cold pitching, website owners don’t have to interact with your contact form message. You need to give them a reason. The way to do this is by complimenting the website owner’s work—content, products, or services.
After that, explain how you plan to add value to the website. Maybe you have a product that’s popular with your prospect’s clients. Perhaps you have a service that could improve service delivery. Offer value before you persuade your prospect to buy what you’re selling.
Although contact forms get your message in front of the website’s owner, there are some challenges to using this contact method.
Captcha Code Issues
Many website owners add a captcha code feature to their web forms to limit spam messages. This is a particularly major challenge if you want to automate your outreach campaign. You may not deliver your proposals to certain websites because the automation tool couldn’t overcome the captcha code.
You Can Only Pitch to Website Owners
Another problem with using this outreach channel is that it’s limited to website owners. And these sites must have web forms. You can’t pitch your message to social media influencers or entrepreneurs without websites.
Benefits of Using Email for Outreach
Email is a darling for many digital marketers. What are its benefits?
Efficient and Effective
Email marketing allows you to promote your business to the right people. Let’s say you have a contact list of people who visit your website regularly. It’s easier to market to these people because they already know who are you and what you sell.
You Can Personalize your Message
Personalization increases your chances of receiving a response. Email marketing makes it easy to customize your message because you probably already know a few details about your lead.
You know their name, what they do, and what they like to buy or sell online. In light of this information, you can personalize your message in a way that will convince your recipient to respond to your pitch positively.
There are a few problems with using email for outreach. Below are some of them:
A Low Open Rate
Although many people say marketing influences their buying decision, they dislike spam promotional emails. In fact, most people don’t open emails unless they’re from people or businesses they trust.
It May be Illegal
Sending unsolicited business emails is illegal if you acquired the email addresses illegally. To avoid legal problems, including an op-tin form on your website. Get people’s email addresses legally before you market to them.