We are in the day and age where SEO strategies are key to the development and organic traffic of a website. Constantly adopting moral and innovative SEO methods is one of, if not the only, means of survival for most sites.
To go with a good SEO strategy, you need someone in charge of it and who is better than someone who knows everything about SEO. As an owner of a business or a website, looking for someone to handle SEO-related things can be very important, especially considering the fact that it is about ranking your sites better on Google.
With that said, let us dive deeper into the Top 10 SEO Interview Questions & Answers of all time because, like an escape room, solving this piece to the puzzle of organic traffic for your website is of utmost importance for its survival.
1)- What makes a Website SEO-Friendly?
Make sure you answer this question by naming all of the things that you can think of, and they include; keywords, user intent, titles, Meta descriptions, and high-quality content. Mention that these factors, when implemented the right way, is sure to rank a website higher on search engines like Google.
2)- How does one measure the success of SEO?
Of course, this question needs to be answered based on the type of company you are interviewing for. But, there are some pillars on how to measure SEO success. Start with mentioning that there are many ways to measure KPIs; your answer must include; clicks per user, organic traffic, conversions (like newsletter signups), and quality of backlinks, and so on.
3)- How have you learned SEO?
With this question, the interviewer wants to not only know your qualifications and if you know the basics, but he also wants to know your intent. Telling him that you had to learn it at an earlier job is not a good answer. Make sure you get a certification for SEO before the interview.
4)- What are some of the SEO tools that you use on a regular basis?
Generally, you should have some tools that you are familiar with, like Moz or SEMrush. But if you are new to SEO, do check some of the more popular tools out like the ones mentioned earlier so that you are more prepared.
5)- How exactly would you ideally approach searching for keywords?
If there is a certain tool that you use to search for keywords, then that is your answer to the tool that you use. But, you may also have to explain your approach; for example, you look up some personas and base your keyword search around that. Also, make sure you mention that you consider volume, competitiveness, and longer keywords for your search methods.
6)- What and why does link building matter?
Link building is most important because there are two very important things that Google, as a search engine, takes into consideration before recommending content to a user. One is the credibility of the content, and the other is relevancy. When there are other sites that have backlinks of quality that lead back to your own website, then that builds both credibility and relevancy and adds a sense of worth to your site.
7)- What is a backlink?
As mentioned earlier in the link-building question, backlinks are basically content from external sites that link back to your own website.
8)- What is page speed? And why is it very important in regards to SEO?
Believe it or not, you could do everything from adding keywords strategically to having quality backlinks, but if Google detects that your website takes longer to load than most other websites, that little detail could have Google rank your website lower than what is deserved. This is mostly done to enhance user experience; make sure to mention that as well.
9)- What is the technique you use for page redirection?
Strategically, the 301 redirects are proven to be the most efficient way to redirect a page without ever losing out on any of the SEO value collected.
10)- What is the difference between on-page and off-page SEO?
It is very simple; on-page SEO includes SEO factors that are in your control, like keywords and load time. Off-page SEO refers to SEO factors that are not in your control, such as; backlinks.
So, these are the top 10 most asked questions while attending an SEO interview. Remember, most of the questions, if not all of them, want you to have some basic knowledge about SEO optimization and strategies. So, before attending such interviews, make sure you brush up on SEO-related information; that way, at least you are prepared.
To conclude, these questions are mostly easy and require little to no knowledge about SEO. It never hurts to read about SEO just a little before taking on such interviews. If you notice, most of the questions are generic, too, which makes it easier for you to answer them without getting flustered. And most importantly, be honest; they understand your level based on your age and qualifications; it is better to be safe than sorry at the end of the day.