To compete in the current digital world, digital marketing is a crucial part of any successful marketing strategy. Through the use of different digital channels, such as search engines, email, and social media, companies can interact with their current as well as potential customers. Not only can this enable your company to reach a wider market at a lower cost than it could via traditional channels and channels, but it also provides the possibility of targeting the people most likely to buy your services and products.
Based on a survey that included more than 200 world marketing professionals carried out by the Digital Marketing Institute, digital marketing strategy and planning was deemed to be among the four most essential capabilities that companies should have. In the current rapidly changing digital age, any business that fails to effectively adapt and grow by using digital marketing agency Bangkok as a part of their overall marketing strategy is in danger of being overtaken by rivals and viewed as a sham by customers.
Here are five essential elements that businesses must consider when putting together an effective digital marketing plan:
1. Responsive Website with Engaging Content
The first place potential customers go to find out more about your company your website is the primary element of any marketing plan. To maximize the amount of the amount of engagement on your site, it should be in line with best practices like being mobile-friendly, responsive and user-friendly with clear calls to action.
Additionally, your site should also have an engaging blog that provides informative, pertinent and relevant regularly. Not only does this increase traffic to your site and eventually make those leads customers, but it can help establish your brand as a thought-leader in the industry as well as increase the search engine performance (SEO) and could be used across different marketing channels, including social media and emails. In fact, a research conducted by HubSpot found that companies with blogs attracted 55% more visitors to their websites than those with no blog.
2. An SEO Strategy
SEO, also known as SEO is the practice of optimizing your website using specific keywords in order to make your website as well as its pages are ranked higher in search results, thereby increasing the number of visitors to your site.
Implementing an SEO plan that adheres to the best practices, your company will more likely to be on the first page of results that are based on specific keywords. This will increase accessibility of your site and increase the chances that potential customers will be drawn to your brand. Additionally, SEO can help to increase the overall awareness of your business, establishing your brand as an undisputed expert in your field and create more leads of high quality.
3. Email Marketing Campaigns
In the world of digital email marketing is considered to be one effective and cost-effective strategies. Once you’ve compiled an email list of subscribers and you’re able to regularly interact with your subscribers by sending them material that provides the latest news from your business, highlights the products or services you offer, and describes the story of your company’s name to increase awareness of your company and boost sales.
One of the biggest benefits for email marketing is the fact that users are already very connected to your brand, making them more likely to turn into customers. In fact HubSpot’s 2021 State of Marketing Report revealed that email marketing earns you an average of $42 per $1, which is an incredible 4200 percent ROI. Furthermore, marketing via email has 40 times the effectiveness in finding more customers than other channels like social media.
Utilizing marketing automation platforms such as SharpSpring or other email marketing tools your company can quickly create or modify email templates and create recurring marketing tasks including creating emails as well as scoring leads, and monitoring the results of each email marketing campaign.
4. Social Media Marketing
In the present, everyone is conscious of the positive effects that social media can bring on a company’s image. Because consumers are overwhelmed by information and continue to look for information 24/7 and on a daily basis, social media can be an important instrument that can be utilized by companies to create an ongoing relationship with their followers to share company news in a timely manner and also promote products and services, ultimately influencing buyers’ buying decisions. In reality 71% of people who have had a positive experience with a brand via social media are likely recommend the brand to friends.
A well-planned social media strategy provides numerous benefits, including an increased brand image, to increasing your company’s visibility and driving more visitors back to your site. When you are planning your strategy, ensure to include the most effective practices in social media including selecting the right channels to reach your target audience and posting at optimal timings to ensure maximum engagement, and following a regular posting frequency , and continuously adjusting your strategy in response to the performance of your strategy over time.
5. Digital Advertising Campaigns
Digital advertising utilizes a variety of digital channels like search engines, email and social media, to deliver relevant and useful content to a targeted group of people. It’s a much cheaper alternative to traditional advertisements that utilize information from consumers to track your target audience in real-time which allows you to know more about their characteristics, preferences and demographics.
The four primary types of digital ads are search/pay-per-click (PPC) as well as display, social media, and retargeting advertisements. An extremely measurable and flexible instrument for all businesses digital advertising could be employed to increase brand awareness, create quality leads, and increase sales for products even with a than a budget.