Push notifications are gaining popularity in the marketing sphere. It engages the users by promoting the app usage and also by building customer loyalty among the users.
As the number of mobile users is increasing with that internet users are growing which has made it important for the business to develop such platforms that spread their brand name. One of such possible platforms that have successfully helped in expanding business revenue is push notifications.
A constructive customized pop-up notification strategy will not only become a part of augmenting your sales but also help you develop a strong bond with your customers. You might have got a brief idea of what push notifications are all about. Now let us go ahead and discuss android push notifications in a long-winded detail.
Why do Push Notifications have so much Hype?
Well before discussing the methods of earning profits from push notifications let us know why push notifications are vital for your company. According to a recent study, 52% of mobile users have permitted push notifications to be reflected on their device to enjoy the following benefits:
- The business will be able to develop brand image and also gain customer interest by sending along with reliable content along the customer’s way.
- The brand can promote its products & services.
- The android push notifications can bring users to your social media platforms.
- One of the best qualities about push notifications is that it works as a reminder to the customers who abandoned their carts in your app, or website.
- Android push notification is known for engaging users when they are not regularly visiting your website.
Augment your Profitability Chances with Push Notifications
If you think all your push notifications reach your targeted audience, then you are wrong my friend. The reason is that though cloud messaging platforms like Google Cloud Messaging take on all the notifications, sometimes they tend to play up in sending all notifications to the devices that are disconnected from the internet or are not active at that particular moment. What is the benefit of using push notification if it does not reach your targeted customer? So, as a marketer, you are required to make sure that your push notifications have a high-rate delivery speed. There can be many reasons due to which your push notifications delivery faces failure. But at the same time, there are multiple chances of squeezing out benefits from the push notifications. Let’s discuss them one by one!
Tweetup Across Numerous Devices
Usually, a single user possesses more than 2-3 devices including phones, laptops, television, tablets, and so on. This shows that the same user can be approached through different devices which mean multiple reminders of the brand.
Imagine you send a push notification on a user’s device and he/she neglects it because they are busy. So what now? How can you aid this ignorance? Well, you can send multiple push notifications to the same user on multiple devices. This will bring their attention towards the product and offers that you are providing.
An estimate showed that user engagement increased by 10% when push notifications were sent to multiple devices.
Interact through Push Notifications!
Who said that you can have conversations on mobile phones? You can interact through push notifications. All you need to make sure that your pop-up notifications are not too thesis-long but should be concise and to the point. If your push notifications are creative enough to grab users’ attention, then you have achieved one step in converting them into customers.
Do not sound monotonous with your push notifications that lead to users removing the whole message without even glancing at it! Hence, create such content that has the vibe of human interaction, and creativity.
Customize the Push Notifications!
Push notifications are even more effective if customized for a certain group of customers according to their interests and expectations from the brand. Personalized notifications lead to much better user engagement responses and further better revenue generation. The customized notification must showcase users’ specified demand as well as inclination.
Play with the Variety!
Don’t just settle for one type of push notification. Discover other types as well like ratings, reminders, surveys, geographical-based, promotional, etc. Hence, experiment with every type of android push notifications. For example, do not keep sending push notifications related to the product. You can also bring a user to your website by mentioning some facts, or news. This also increases user engagement.
Push notifications are one of the most amazing marketing platforms that do not require a monetary medium to connect with your customers. You must know how to influence your customers with push notifications. If you can do that, then you can take your business to the next level!
WonderPush offers instant web push notifications services to your customers even if they are not present on your website, or application. WonderPush gives user-friendly interfaces that let your users subscribe most conveniently. If you wish to kick-start your marketing journey with push notifications, then WonderPush is your best option to go with!