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Launch Your Own Branded VOD Platform in 6 Easy Steps

Launch Your Own Branded VOD Platform in 6 Easy Steps

The third decade of the 21st century is a great time to begin a Video-on-Demand business. 86% of people surveyed by Wyzowl have said that they want to watch even more video content leading to projections that video streaming and downloads will comprise over 80% of internet traffic by next year. The market is lucrative with Statista estimating a value of $126,548 million by 2025.

There are many niches to explore in the video-on-demand segment from live streaming to pre-recorded series and movies. Amazon spent a whopping $11 billion on video content in 2020, because 80% of surveyed respondents prefer watching movies on VOD sites. The global sports streaming video platformmarket is significant with many sports like figure skating receiving a boost from videos posted online and thus, valued at $13.39 billion (2019).

61% of marketing departments plan to launch video content. Although there are existing platforms like YouTube, building one allows you to play by your own rules and be flexible with monetization models. But, it can be difficult and expensive to do it from scratch and this is where white-label OTT streaming builders come in handy. Whatever route you deem fit for yourself, they guide you to build a VOD platform that walks you through key considerations.


How to Launch Your VOD Platform: Step-by-Step Guide

Swedish VOD platform Voddler is experimenting with a content sharing model for users in their new service ViewShare. On more limited lines, Amazon Prime has officially launched the group viewing feature to simulate the family viewing experience across all devices. Such innovations can only be done when you have a customizable VOD solution.


Choose the Right VOD Platform Provider

In a short period, quite a few white-label streaming services have come up but they are all not built equally well. You have to choose the right one to grow your VOD business well. The platform should have IT infrastructure support, require minimal code-level drastic modifications, support for all necessary security standards, DRM, etc. Flexible video platform development is necessary.


Ensure Provision of Technical & Personalized Features

As a white-label platform, a good VOD platform’s fundamental requirement is personalization and adequate technical features. At the design level, there should be the facility for having your own brand and logo, color scheme, and other ways to present a unique aesthetic video on demand platform. You should be able to have enough front-end customizations to build your vod website architecture & UI better. 

Users should be able to:

  • Control playback speed, video quality, etc.
  • Have subtitle support
  • Save favorite videos in their own playlists
  • Have floating windows
  • Choose themes, change privacy settings, etc.
  • Have cloud storage and offline streaming support

Also Read: How RPO is Different from Traditional Recruiting?


Choose the Right Content

The content is the most important selling factor that will make or break the VOD business. Your VOD platform business plan should include content that you have exclusive access to. There are many niches to explore like movies, documentaries, anime, etc. You may also target customers by preferences instead like foreign-language content or short films, etc.

If you have a good budget then there is no better option than commissioning original content. It encourages breaking out of set formulae and attracts curious audiences.  Analyze competition and do a SWOT analysis to identify gaps you can fill.


Streamline Content with Video CMS

A great content library will be nowhere without a good content management system to contain and organize it. A well-structured content library makes it easier for users to explore and discover new offerings.

It’s necessary to make sure that all basic metadata is uploaded. Features like categorizing, tagging, quick search, user-friendly and intuitive navigation, voice search, user ratings, and comments improve user engagement.


Define Monetization

The three most popular monetization models are subscription-based, advertisement-based VOD, and pay-per-view. Most OTT companies are going for SVOD models but new ones are experimenting with mixing all the models. YouTube has launched all three options.

You should choose the model for your VOD platform based on the size of your content library, the popularity of the shows or movies, or courses you’re offering, and revenue needs. It may be easier, to begin with, AVOD or PPV for a small player. Customers expect high value from SVOD platforms.


Get Started with the VOD Platform

Get a viable level of functionality when you launch the video on demand streaming. You should offer user support while ensuring that the platform can resolve deeper issues for which tickets can be raised. Having analytics support is essential to gauge your audience’s response to the content offerings and grow your VOD business.



In conclusion, we summarize that the video-on-demand business is a good space for entrepreneurs and established firms to explore since Google and other search engines anticipate huge growth in video search. Content creation is booming like never before and many new niches are just now turning profitable. The time is ripe for an early adoption with the help of OTT services.