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What Is Referring Domain In SEO And How To Grow Your Referring Domains? 

What Is Referring Domain In SEO


Do you want to build an online authority? Do you desire to be at the top of the search results? You may have also used other methods and tools to create as many backlinks as practical, correct? However, did you realise that merely increasing backlinks is just not enough? You need to pay proper attention to your referring domains as well.

Well, what is referring domain in SEO?

External websites from which your web page receives one or more backlinks are referred to as referring domains, also known as linking domains. All they do is direct traffic to your website. The referring domain can lead to a destination website’s URL, subdomain, or subfolder.

For example, if your website has Referring Domain A that provides 1 backlink, Referring Domain B that provides 6 backlinks, and Referring Domain C that provides 5 backlinks. This indicates that your website will receive 12 backlinks from three different referring domains.

You may look for referring domains using a variety of SEO tools. Ahrefs, SEMRush, Majestic, and SERanking are some of these tools.


What Role Do Referring Domains Have In SEO?

Now, if you want to increase the number of people who visit your site, you need to know how referring domains would help you. So, how does it serve?

Backlinks are extremely valuable to Google, thus it considers a variety of factors when determining their quality. One of several considerations is the source of our websites’ backlinks. Referring domains support us in standing out among the ocean of websites. It is critical to have backlinks from the top referring domains.

In case you are invested in search engine optimization, you’ve probably heard of this term quite often. It is a crucial KPI for SEO experts, especially when evaluating the effectiveness of a link-building plan. It can also support you in achieving a high domain authority, allowing you to shine in the SERPs for your targeted keywords. 

According to research, nearly 91 per cent of online pages do not receive a single organic visitor every month. Furthermore, around 66% of the 1 billion pages have no referring domains. Also, a site’s total number of referring domains and organic search traffic has a high positive correlation. 

You are missing out on a lot of traffic if your site doesn’t have many high-quality referring domains. Let’s now move forward to the best techniques to increase referring domains.


Tips To Increase Referring Domains

It’s not uncommon for websites to link to the same website repeatedly. Websites that just provide one backlink to another website are less prevalent (but not unusual). Since some referring domains link out to the destination websites several times, those websites have fewer referring domains but a lot of backlinks. One of your main aims should always be to obtain high-quality backlinks from authoritative websites.

1. Referring Domains Report

Use an SEO tool like Ahrefs that provides a referring domains report as a preliminary step for analysis and strategy creation. Find out about every backlink that comes from a linking domain’s referring page. This will enable you to do competitive research.


2. Competitors’ Analysis

Examining the competition’s link profile and list of referring domains can provide you with insights on how to better your situation and grow your referring domains network by identifying partners with whom your competitors connect.


3. Spot Reputable Domains

Look for the most authoritative domains in your current backlink sources. Finding prominent, well-respected domains in your industry that aren’t linking to you yet is equally essential for obtaining new backlinks and should be included in your link-building strategy.


4. Choose The Best Destination Pages

Locate certain pages on which to share your material to drive traffic and get backlinks. 


5. Find Your Webpages With Most Backlinks

You can capitalise on the popularity of your web pages with the most backlinks and referring domains by concentrating your SEO efforts on improving them because you already know they’re popular and trusted.


6. Craft Outstanding Content And Distribute It

If you have exceptional content on your site, you’ll get more links (i.e. linkable assets). A good content marketing plan can help you reach and extend your intended audience, earn referral links, and ultimately boost conversion rates.

Shareable content is excellent for delivering to high-quality referring domains from which you want backlinks. With your articles and infographics, contact webmasters. Writing on other reputable websites as a guest blogger is a fantastic approach to establishing yourself as an authority field.


7. Enhance Link Building Strategies

Keep your link-building strategies up to date and improving by following best practices and adopting more data-driven decisions using tools like referring domains reports. So, these were some of the best techniques to increase referring domains.

Also Read: Why is Social Media Presence Crucial for your Business?


Wrap Up

Hope this blog has helped you understand what is referring domain in SEO. Referring domains are vital for SEO and link-building strategies since they are a ranking element that Google uses to determine credibility and authority. Don’t forget to concentrate your link-building efforts on obtaining additional high-quality referring domains.