6 Reasons to Start Your Own Online Radio Station

For many of us, radio might feel like a thing of the past in the contemporary era, dominated by smart devices. However, you will be surprised to learn that the internet radio broadcasting industry in the US grew at an average rate of approximately 3.2% (2015-2020). An important factor that has shaped this positive trend is the use of internet-connected mobile devices and smart speakers.

One can comprehend the growing popularity of online radio stations from the fact that 67% of the US population listened to online radio in 2019. When you look back in retrospection, a decade ago it was just 27% of the population.

There are multiple monetization methods leveraged by online radio streaming solutions to generate revenue. This includes the advertisement model, sponsorship model, merchandise, affiliate marketing program, etc. Let’s delve deeper into why you should create your own radio station in 2021.

1. No Technical Sophistication Required

 Gone are the days when you needed to be a tech wizard to create something that can uniquely cater to an audience. There are a few basic requirements including a computer system, an internet connection and an MP3 file. Setting up an online radio station is that simple! You can choose a reliable and dynamic audio streaming platform provider that allows you to manage multiple aspects of your online radio station.

2. Do it From Your Home

 Many people believe that they will need to spend a substantial sum on the infrastructure for creating a successful radio station. In 2021, this is far from reality. You can easily set up your online radio station and broadcast content from the comfort of your home. You can even use the live feature to broadcast with your guests and listeners in real-time without stepping outdoors.

3. Show your Talent to a Global Audience

 Taking your radio content to a global audience is way easier today than it was a decade ago. Boundaries existed in the past for FM radio stations but today, the internet is ubiquitous and there are no geographical limits. Anyone having a stable internet connection can easily access your online radio station and tune in to your content.

4. Bank on Your Passion

 Starting an online radio station is a great way to share content that you are passionate about and have expertise in. You can easily connect with like-minded people who also happen to share your passion when you start an online radio station. The best thing about this is you can easily bank on your passion by sharing what you are interested in with your tribe. An online radio station app also provides you with the flexibility to choose the content that you want to broadcast.

5. Easy Accessibility

 The online radio station broadcasts the content using the internet and can be accessed using mobile phones and other internet-powered smart devices. Your users don’t need to carry a radio player device with themselves to access the content being broadcasted on your radio station. It eases the accessibility of your content and also simplifies things.

Also Read: Top 10 Best TV Shows of all Time

6. Monetizing and Business Prospects

 Did you know that the radio streaming ad revenue is expected to hit around USD 2.3 billion by 2022? Generating revenue using your online radio station has never been simpler and easier. You can choose the services of a reliable audio streaming solution provider who provides multiple monetization models to bank on your creation. Advertisement model, sponsorship model, affiliate programs, etc. are some of the most common monetization techniques used.  

 Conclusion

It has never been simpler to start your own online radio station and reach a global audience. You don’t even need any technical expertise to build a radio app. You can choose a reliable service provider to start an internet radio station. However, you should be mindful of the monetization model that you want to choose to generate revenue for your business. The advertisement model is a widely preferred one that you can choose to build a sustainable radio business.