The challenge for any company is to ensure that when people search for a product or service similar to yours, they find you rather than a competitor. However, it is not about mindless search engine optimization (SEO) and expensive pay-per-click (PPC) advertising. There is a lot you can do to increase organic traffic for no cost other than your time. Organic search accounts for 51% of all web traffic and 40% of revenue. That is why search marketing teams are constantly striving to increase search traffic. If you rank on page one of a search engine for a keyword, you will likely see an increase in organic traffic; if you rank in the top three positions or the featured snippet for that keyword, you will most likely see an exponential increase in traffic. If you don’t rank on page one, the missed opportunity to drive bottom-line revenue will be palpable. Here are six strategies for increasing search traffic and achieving long-term marketing objectives.
Identify Non-Performing Content
Non-performing content is content that does not assist a site in meeting its marketing objectives, which are typically driving organic traffic, conversions, or referrals from other sites. It’s not helping you and may even be hurting your chances of getting search traffic. This is because non-performing content consumes a crawl budget, which is limited. Crawl budget is how search engines decide how many and which pages of a site to crawl. If your site has a lot of non-performing content, search engines will get bogged down crawling it and will abandon the site before crawling the good stuff. When you start to remove the non performing content, and focus on the performing one, then you will a great increase in growth on your website.
Have you ever looked at your keyword base seriously? It’s a good time to focus on them as well, they might be blocking your traffic growth. Long-tail keywords account for the majority of web searches, which means you’re missing out if you’re not targeting them as part of your paid search or SEO efforts. Go to Quora and type in your main keyword (for example, blog writing) in the search box. Enter questions that would make interesting blog topics and would likely receive a lot of search traffic by pressing the “enter” key on your keyboard. To get the best of both worlds, combine the Quora question with the keywords you find using a keyword tool.
SEO & Digital Marketing
The practice of optimizing your website’s content and technical structure, as well as your off-site content marketing efforts, in order to improve search engine rankings and organic traffic. The number of people who visit your site after conducting a search on Google, Bing, or another search engine without using paid advertisements. Search Engine Results Pages (SERPs), which appear when someone conducts a search on Google, Bing, or another search engine for a term or phrase. A Content Management System (CMS) is the system that stores all of your website’s content and provides you with the administration panel and tools you need to change, edit, and manage your site.
Identify Your Target Audience
Attracting clients is important to business success, especially in the early stages. Unfortunately, even for business owners who have a good business plan, genuinely knowing who they serve often takes a back seat to building their product or service. Ironically, having something truly wonderful to sell and understanding exactly to whom it should be sold go hand in hand. Clearly identifying your target audience—also known as customer persona modelling or customer journey mapping—allows you to gauge demand and make changes to better fulfil client needs.