Business communication has always evolved with technology, from phone calls to emails to instant messaging. But in today’s distributed, hybrid, and global workplaces, video has emerged as the dominant medium for building connection, trust, and alignment. Video-first communication allows teams to capture nuance, build stronger relationships, and ensure nothing gets lost between text and tone. It also creates lasting records of discussions and decisions, making communication not just richer but more accountable. That’s why the best project management tools are increasingly connected with video features—they ensure communication doesn’t stop at conversation but flows directly into execution.
Video does more than text-based updates because it captures tone, expression, and intent, which foster empathy and trust in ways that chat or email simply cannot. This richness is key to bridging culture by distance for hybrid and/or global teams. And because video uses more than just words, on complicated topics it can create clarity like nothing else, allowing teams to address issues quickly – not just going in circles through long threads of messages. The transition to video-first communication is less about replacing any of the other channels we utilize and instead more about ensuring the most important conversations take place in the most human way possible.
Lark Messenger: evolving from text-first to video-enabled collaboration
Chat remains an essential part of daily teamwork, but Lark Messenger bridges the gap between text and video by allowing instant transitions to richer formats. Threaded conversations keep context organized, while pinned updates ensure critical information is always visible. When text isn’t enough, teams can immediately escalate to video calls, keeping the discussion fluid without switching platforms. Buzz notifications help urgent issues stand out, while file and link sharing ensures all resources are attached to conversations. This seamless movement between text and video allows distributed teams to choose the medium that best matches the moment.
Lark Meetings: powering video-first collaboration
Video-first communication connects people through video face-to-face, even if they are across the globe. Lark Meetings is the solution with the best instant video conferencing experience since it works tightly with the rest of the Lark platform. Teams no longer need to waste time and energy on meeting invites because they can join with one click from Calendar or Messenger, helping to reduce friction when joining a meeting via click. Screen sharing and interactive meeting tools, like a whiteboard or poll, can make presentations engaging. Live captions with translation features provide meeting accessibility to all team members, especially considering the global nature of teams. Of course, Lark allows for an easy way to record meetings, not that the recording would ever replace the live experience, but a recording is a useful, if not durable, artifact of a meeting for those who need to catch up without losing context. While video-first communication is at the heart of organizations worth supporting, ultimately, Lark Meetings is more than a connection tool. Meetings in Lark are collaboration environments that move from discussions to decisions.
Lark Calendar: scheduling the rhythm of video communication
Smart scheduling is essential in a video-first workplace, where time zones, workloads, and meeting fatigue must be managed carefully. Lark Calendar provides shared visibility into team availability, making it easier to find meeting times that work across regions. Leaders can schedule recurring check-ins, reviews, or planning sessions that give distributed teams a predictable rhythm for connection. Calendar also integrates directly with Meetings, so joining a video call is as simple as clicking on an event. Smart reminders reduce no-shows and help employees prepare, while color-coded views distinguish between internal check-ins and external client calls. By turning scheduling into a transparent and collaborative process, Calendar ensures that video-first communication remains organized and sustainable.
Lark Minutes: capturing value from video meetings
One of the challenges of video-first communication is ensuring that the value of conversations doesn’t end once the meeting closes. Lark Minutes addresses this by automatically transcribing discussions. Employees who couldn’t attend live can review highlights or clips tailored to their needs, saving time while staying informed. Action items flow directly into Tasks or Base, creating a clear bridge from meeting discussion to execution. With Minutes, video meetings are no longer one-time events—they become part of an organization’s lasting knowledge base.
Beyond summaries, the searchable transcripts in Minutes make it easy for employees to locate specific points long after a meeting has ended. This creates continuity across projects and ensures that valuable insights aren’t buried in long recordings. For fast-moving teams, this searchable context turns every meeting into a reusable asset that drives learning and alignment.
Lark Base: connecting video insights to execution
Video conversations often spark valuable insights or decisions, but without a structured system, those ideas risk being forgotten. Lark Base ensures they feed directly into execution. Project milestones, customer updates, and operational changes discussed in video meetings can be logged in Base, turning spoken insights into structured workflows. Dashboards and databases give leaders visibility into how video-driven decisions translate into outcomes. By linking customer-facing conversations with internal execution, Base extends CRM app functions into daily operations, transforming communication into accountable progress.
Lark Approval: turning video discussions into fast sign-offs
In many businesses, approvals are still handled through lengthy email chains or delayed sign-offs, even after clear alignment in video meetings. Lark Approval closes this gap by providing a direct, transparent path for decisions. Teams can initiate approval requests during or immediately after meetings, with standardized forms capturing the required details. Routing rules ensure requests reach the right stakeholders without confusion, and Messenger notifications surface pending approvals instantly. Every sign-off is logged within an automated workflow, turning verbal agreements into recorded, accountable actions that keep projects on schedule.
Conclusion
The transition to video-first communication also represents an elemental truth about modern work: for teams to synch and act in alignment, they require richer, more instantaneous connections. Lark has the ecosystem to facilitate that transition. Messenger allows effortless movement from chat to video, Meetings enable real-time collaboration, Calendar provides structure and cadence in communication rhythms, Minutes creates value from meetings, Base ensures that insights feed a structured, executable plan, and Approval makes seamless decisions after dialogue.
As organizations rapidly evolve and adapt their business models to hybrid and global continuity, video will eventually become not just a mode of communication, but the spine of workplace culture. Teams that embrace video-first collaboration will create velocity, trust, and accountability in their work, while those relying on forays into 20th century business communication will languish. Collectively, Lark’s features support organizations in building a model of communication that is richer but also smarter—rooted in clarity, accountability, and progressive commitments of actions.
