SEO or Search Engine Optimization is one of the most powerful tools to ensure your business reaches its full potential.It’s also defined as one of the essential tools to keep your site visible on various search engines such as Google, Yahoo, or even Bing. So, if you are thinking of launching an online business, you need to think about SEO to prepare your business for the long journey.
Search engine optimization is considered one of the most important aspects of enabling your site to get more traffic, promote sales, generate leads, and many other benefits. As you can already see, SEO is one of the best ways to optimize your business, but it’s also a lengthy process. Therefore, in this article, we’ll be knowing a few of the common Shopify SEO problems and their possible solutions. So, keep reading till the end to learn it all.
Common Shopify SEO Problems and its Solutions
1. Sitemap Issues
One of the main targets of the XML sitemap is to help search engine spiders to crawl to your site more effectively and even allow your site to get regularly indexed.
Another interesting fact regarding Shopify is whenever a particular page gets introduced on your site, it will be automatically generated in an XML sitemap.
Without a detailed sitemap in the search engines, you might end up risking your pages not being indexed by Google.
It can be a potential problem, especially for new stores where Google couldn’t crawl or index the sites.
To come out of this sitemap issue, you can try generating a Google Webmaster Account and then get your sitemap uploaded.
It forces Google to crawl to your website again and boost it in the SERP to make the website visible to your customers.
There are a few steps that you can follow to solve this issue:
- Sign in to the Google Webmaster Tool
- Choose the desired site’s URL
- After that, click on the crawl link that is located in your menu, accompanied by the Sitemaps
- Then select Test/Add Sitemap at the top right corner.
- You can now input sitemap.xml
- In the end, click to “submit sitemap,” and this will get submitted to Google.
It’s true, search engines are indeed making drastic progress, but they are still not well-developed to optimize an entire image just by looking at the pixels only.
Therefore, it’s still an essential job for humans to intervene and describe the images. Still, the alarming issue here is, not many online business site owners are aware of this fact. Those who do know it are not even sure where their store’s backend is to assist them.
Know this; the image complication can even depend on the Shopify theme where you do all your image editing for your sites.
So, one thing you need to keep in mind is, it’s not at all possible to edit all of the descriptions of the images you use on your site without adding the code “Template editor.”
To keep things simple, highlight the places where you want to do the editing quickly.
- Click on “themes” situated on the left side of the menu
- After that, select “theme settings.”
- Return to your “Homepage” tab
- Click on the “ALT text box” and input the descriptive text
- Head to Save
By the way, for more complicated problems, you should seriously consider hiring Shopify SEO experts.
3. Disregard the Google Analytics
If you want to understand your customers’ behavior on your sites, you can start using Google Analytics.
It’s free software, and it enables you to see specific statics, for instance, the place your visitors or customers come from or the duration of their stay on your websites.
Unless you are unaware of the data of your visitors, you can’t work on SEO improvements.
So, proper and vast knowledge of your website can give you access to deal with your product sales and also your customers’ needs.
Let’s now see how you can sign up for your Google Analytics and connect to the Shopify Store.
- At first, visit the Google Analytics homepage and select “Access Analytics Premium”
- Afterward, select “Admin” situated at the top of your navigation menu
- Click on “create new account” placed under the “Account” dropdown list
- Before you go on pressing “Tracking ID,” proceed with these mentioned steps
- Click on the “General link” in the backend and menu of the Shopify store
- Copy this tracking id and paste it into your Google Analytics area.
4. Title Tags and Meta Descriptions
Another SEO issue you might face with your Shopify store is mailing the title tags and meta descriptions.
This is because you might already be aware that Shopify only takes in 70 characters for a single title and 320 characters for the meta description.
These figures are just perfect for your Shopify store as Google only permits 320 characters in the meta description.
However, it’s not a great idea to use the maximum number of characters, as you are limiting the screen space amount.
Although you might think there might not be a profound problem using extra characters to make the meta description or title sound engaging, in reality, being too picky, you are taking a hit on your SEO.
Therefore, it’s a significant rule that you need to keep in mind is if your meta or title is way too long, your potential traffic won’t invest their entire time in reading those, and they might feel like ignoring the page.
The solution for this is pretty straightforward. All you have to do is check the number of characters you are using. Even be aware of making it catchy and attractive but short.
Shopify SEO is indeed one of the essential aspects of ranking your online business store.
However, some of the common SEO mistakes can result in downing your website rank. So, to avoid any such mishappenings, it’s crucial that you know the solutions to these common problems, and you’ll be ranking your Shopify store in no time.