The global content marketing industry is expected to become $137.2 million in market size at a CAGR of 16.2% by 2027. According to another study, organizations considered writers and content creators the top specialists in their content marketing team in 2019 and 2020.
Given the exponential popularity of digital marketing, it is no surprise that content writers are in high demand. This is good news for both amateur and experienced writers. However, the content marketing industry is very dynamic and evolves rapidly. Hence, content writers need to hone their skills at regular intervals and stay updated with the latest trends. If you are wondering how to improve content writing skills, here are some tips to help you get started.
Know the Basics Principles of Grammar and Language
This is a fundamental weapon in any writer’s kitty. The readers don’t expect you to use complex or ultra-sophisticated words in your write-ups. But, they don’t either want to read a poorly-written piece in terms of sentence structure, grammar, and overall language. You need to overcome these drawbacks if they adversely impact the quality of your writing.
Identify Your Niche
Niche writers get lucrative career opportunities in creative content marketing based on their niche areas. You can identify your niche based on various parameters:
- Language: English or vernacular
- Domain: B2B or B2C domain
- Type of Writing: Technical or general
- Content Format: Blogs, articles, white papers, e-books, case studies, social media posts
Organize Your Thoughts
How often does it happen that the final version of the content piece didn’t do justice to what you had in mind? This is a common issue for all writers.
That’s why you must organize your thoughts on what you want to write. Then, jot them down to prepare a storyboard. Sketch an outline. A storyboard serves as a structure to present the information in a well-organized manner.
Do Extensive Research
Research forms the foundation of original and creative content marketing. In-depth research lends credibility to the write-up and proves that the writer is adept at digging out information.
When you are searching Google for information, go beyond first or second-page URLs. At times, the subsequent pages act like hidden gems, and they have a wealth of helpful information on the subject you are writing about.
A word of caution, though. Do not let research consume your time so much that it eats into your writing time. Most professional writers work on stringent deadlines. It is essential to submit the write-ups within the stipulated time to the clients.
Are you thinking about how to improve content writing skills with upskilling? There are several options you can consider to upskill yourself. You can enroll in content writing webinars and workshops conducted by industry professionals. You can also find courses on online learning platforms such as Udemy, Coursera, etc.
You can follow blogs or thought leadership articles of experts in the content marketing industry to know about the new developments in content writing. You can also analyze the writing style and USP of fellow writers.
Creative content marketing is an art. It is a thought process that determines the flow of writing. Any interruption might disturb this flow, and you may lose the train of thought.
Hence, it is necessary to figure out the window when you feel at your best to write. For example, some writers prefer to write in the morning hours while others believe that their creative juices flow only at midnight.
You should also find a space where you can write in peace. Decorate this space with motivational quotes and personal touches. You may be surprised, but a welcoming space can have a good effect on your writing mood!
Edit and Proofread
There is no alternative to editing and proofreading. It enables you to spot the following mistakes:
- Sentence structure
- Textual and numerical inconsistency
- Incorrect or missed punctuations
- Active and passive voice use
- Relevance of the body of the text with the title of the topic
- Overall flow, tone, quality, clarity, and readability
After you complete writing, you should sit on it for a few hours before editing and proofreading. This gap will clear up the writing fog in your brain and help you to don the hat of an editor-proofreader. You can also take the help of a fellow writer or a professional to edit and proofread your write-ups.
Use Writing Tools
Writing tools can come in handy when the question of how to improve content writing skills pops up in your mind. Writing tools can help you improvise your writing, simplify your workload and eliminate human errors. Here are some examples of the top tools for writers:
- Trello: This project management tool keeps your workflow on track, especially when working on multiple projects and clients.
- Pocket: It can be useful to save a list of articles, stories, and videos from any digital platform to refer to later at the time of writing.
- Instoried: This AI-powered tool is handy to add empathy to your content. It conducts a sentimental and tonal analysis of content and gives intelligent recommendations on improving reader engagement. You can also use Instoried as a plagiarism and grammar checker.
You can explore more tools here.
Writing is unarguably an indispensable skill in creative content marketing. A proficient writer can manage to grab projects at rewarding rates. However, there is tough competition for the position of writers in the content marketing industry. So, it makes sense to improve your content writing skills and stay ahead in the game.