So, where do you start? What do you need to know? How can you ensure that your online store gets found by people searching for your product? Let’s dig into everything you need to know about E-commerce SEO!
SEO is SEO, right? Not if you’re in E-commerce. Anyone around the block knows that search engine optimization is a fast-changing landscape. So it has been since Google blew up the SEO world in 2011 with Panda and then again in 2012 with Penguin. The speed of change has only picked up since then, and it’s not slowing down anytime soon, especially regarding e commerce seo.
What Is E-commerce SEO?
First, it’s essential to understand that E-commerce SEO is a subset of search engine optimization (SEO). Search engine optimization is improving the visibility of a website or web page in organic search engine results.
Ecommerce SEO focuses solely on optimizing websites for conversion and sales, which can mean different things depending on your business model. For example, if you’re selling products online as a retailer like Amazon or Walmart does, then your goal will be maximizing sales through an increase in traffic.
On the other hand, if you’re running an eCommerce marketplace like eBay, where people post their own products for sale and manage their own store pages, then maximizing conversions might focus more on getting shoppers interested in specific items so they’ll buy them instead of browsing around unproductively all day long with no intention whatsoever to make any purchases at all!
Why Ecommerce Sites Need SEO
Ecommerce SEO is a vital part of your online marketing strategy. It’s a well-known fact that users search for products online before buying them, and many people do, in fact, buy things online. But many potential customers don’t buy because they can’t find what they’re looking for on your eCommerce site.
If you want to convert more of those searchers into buyers, optimizing your site for search engines is critical so that it ranks highly in organic results. If someone types “headphones” into Google (or Bing), does your product show up near the top? Does it have an image next to its listing? Is it ranked first for every possible variation of keywords related to headphones or audio equipment—like earbuds or wireless headphones? If not, then search engine optimization might be just what you need!
Ecommerce SEO: How to Get Started
Step 1: Choose a goal for your eCommerce store.
When starting any new project, it’s essential to set goals. For example, if your goal is to increase sales, then you need to know what metrics are most important for measuring success.
It can be overwhelming and confusing if you do not have a goal in mind and just start setting up SEO for your site. This blog post will guide you through choosing plans for your eCommerce store.
Step 2: Determine which keywords you should target.
The next thing you need to do is determine which keywords you should target. This is the first step in understanding what your potential customers are searching for, and it’s crucial to doing SEO right.
There are a couple of different ways that you can do keyword research:
- Use Google AdWords Keyword Planner to discover what people are already searching for. It will show you your business terms, search volume, and cost per click (CPC). This tool will give you an idea of which terms have high traffic potential, but they may not be relevant or accurate enough based on how competitive the market is around those words.
- Use tools like SEMrush or Ahrefs’ Keyword Explorer feature, which provides more accurate data about specific keywords and how much traffic they receive each month—but these tools also require registration fees upfront (SEMrush costs $99 per month). They offer free trials, though, so if you don’t want to invest any money just yet, try one!
Step 3: Create a business blog.
Blogging is a great way to build trust and authority with your customers. It allows you to connect with them, share your knowledge and expertise, and ultimately become an indispensable resource for them. Plus, blogging helps you stand out from the competition by offering something different than what other eCommerce sites are offering.
It also helps you get links to your site. Link building is critical if you want to rank well in Google search results because search engines like Google use it as a ranking signal when determining where or not to show your site in their results pages (SERPs).
Step 4: Optimize your website for mobile traffic.
To ensure your eCommerce site is mobile optimized, you should have a responsive design. A responsive website automatically adjusts to fit the device it’s being viewed on so that users can easily navigate between pages regardless of viewing your site on a desktop computer or mobile phone.
Mobile traffic is now the majority of global internet traffic, and Google has begun prioritizing mobile-friendly websites in their ranking algorithm for search results. In fact, some studies show that if you aren’t optimized for mobile SERPs, you could lose up to 70% of potential customers! To ensure that your website ranks highly in organic results and drives a significant amount of traffic from Google searches (incredibly since most people just search online), follow these steps:
- Use AMP (Accelerated Mobile Pages)
- Optimize images properly with alt text and titles that describe what they are showing visually
- Make sure links work properly by adding rel= “canonical” tags when linking pages together
Step 5: Write high-quality product descriptions.
When writing your product descriptions, don’t forget to include the keyword in the first sentence and paragraph. If you can manage it, make sure to also use your target keyword in the first two sentences and sections of your product description.
Use synonyms for any other words that could be used as keywords (like “liquid soap” instead of “shampoos and conditioners”). This way, if someone searches for those terms (and they probably will), they will still see your listing among their results.
When describing a product’s features or benefits, use similar language throughout all of them: Keep phrases like “this liquid soap is great at cleaning dishes while leaving hands soft” consistent with other ways you’ve described its features in different places across your site—for example, on its attributes page or through customer reviews.
Step 6: Use internal links and relevant keywords within your text and website.
Internal links are vital to your website as they help search engines crawl and index your website more efficiently. So when creating content on your site, make sure each page has at least one internal link pointing to it. Additionally, if you have a blog or newsletter, make sure those pages are linked to within the navigation bar at the top of the page.
Internal links can also be used as anchor text when linking between different pages on your site. For example: “Click here for our products >” is an example of using anchor text in an internal link; this tells Google what exactly will happen when users click that link (in this case: they’ll go directly to another product-related page). This helps Google figure out what kind of content should rank highest for specific keywords—in this case: products!
Another way you can use keywords effectively is by adding them to your meta descriptions, titles, headers, and alt text. Alt text is fundamental because it allows people who cannot see images (for example, if they’re blind) to see what’s inside them—and since everyone uses Google Images these days, all eyes are on alt text!
One of the most important things to understand about eCommerce SEO is that it requires constant effort and attention. It’s not a set-and-forget thing; if you want your site to rank well on search engines, then you need a dedicated strategy for optimization.
The key to success for an online business is converting traffic into sales. But before you can make the sale, your eCommerce site needs to get people’s attention and draw them in. The best way to do this is with SEO. Once you get started with e commerce seo, you’ll be able to drive more people to your website and make more sales.